Setting up goals in Google Analytics for Drupal Commerce

1 minutters læsning

I have created a e-commerce site using Drupal Commerce. The site is tied to a Google Analytics account through the google analytics module and the commerce analytics module. To make the analysis more useful, I setup conversion goals for people going through the whole checkout process. Under Admin –> Profiles –> Goals I setup a goal: “Buying in the shop”. I did the following:

General information

Goal name: Buying in the shop

Goal Type: URL destination

Goal Details

Goal URL: checkout/[0-9]+/complete

Match Type: Regular Expression Match

Goal value: 150 (as most of the products in my shop costs about 150 DKK)

Goal funnel

I also setup a goal funnel, so it was possible to see where I loose customers in the process.

Step 1: /checkout/[0-9]+

Step 2: /checkout/[0-9]+/shipping

Step 3: /checkout/[0-9]+/review

Step 4: /checkout/[0-9]+/payment

More to do?

I am currently looking into the following:

What goals are you setting up for your Drupal Commerce site? And how do you use the metrics in your daily life.